What it Means to be Island Casual in St. Thomas

While St. Thomas has grown as the premiere vacation destination with its crystalline beaches and picture-esc hillsides, it has also grown as a scene of high-end shopping and fashion. People are escaping the stress of the mainland by heading to the perfect getaway of St. Thomas. No passport or currency exchange needed - just a desire to relax and enjoy the sunshine. Just don’t forget to pack your designer sunglasses and cover up.

Part of the luxury escape that people come to St. Thomas for is time to shop and explore the high end fashion that the island offers. With stores carrying brands ranging from Rolex, Prada and David Yurman, St. Thomas provides the perfect opportunity to treat yourself while on vacation. Shopping in St. Thomas is focused on catering to the ‘island casual’ attire that most people wear day in and day out. Whether it’s heading to the beach or to a five-star restaurant, some designer flip flops and new sunnies are the perfect accessories.

While there is plenty of room for adventure in the lush hillsides of St.Thomas, the streets cater to a lifestyle of delicious food, welcoming locals and luxury vacation fashion. Home to more than a few fashion shows and events over the years, St. Thomas has become more than just trendy swimwear and cover ups in the fashion world. So pack your bags and get your shopping outfits ready for a vacation you can’t help but post on Instagram.